Harvey Nichols
London, UK
Image: Steve Speller
Harvey Nichols, the famous Knightsbridge department store, commissioned the studio to design an installation for its windows to celebrate London Fashion Week 1997.
Rather than see the project as twelve individual windows, the studio chose to look at the building as a whole, producing a single idea that interacted with the architecture of the entire façade: a single 200 metre-long element, twisting across the shop-front, weaving in and out of the windows and climbing up the façade by up to ten metres.
The element, which had to be both lightweight and capable of standing up to the strong winds in this corner of Knightsbridge, was constructed as a composite of birch aeroply with a core of expanded polystyrene.
The installation took six months to construct and was in place for eight weeks. The project won the coveted D&AD Gold Award from a field of 14,000 entries.