7 June 2023

“Building Soulfulness” to continue in Seoul, South Korea

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Heatherwick Studio’s “Building Soulfulness” exhibition will relocate to Seoul following its success at the Mori Art Museum in Tokyo earlier this year.

The exhibition, curated by Mami Kataoka, and co-organised by SUUM Project with the Mori Art Museum will open on Thursday 29th June and will be hosted at the historical Culture Station Seoul 284. In addition to the projects showcased in Tokyo, the Seoul show will contain new sections and models reflecting the studio’s emerging relationship with Korea.

Neil Hubbard, partner and Group Leader at Heatherwick Studio, said:

“We’re really looking forward to bringing “Building Soulfulness” to Seoul. The themes of the Tokyo show resonated with a wide audience. We’re hoping its new iteration will surprise people with an explorable and immersive journey through our work alongside previously unseen projects.”

The Seoul exhibition will showcase 30 of the studio’s most iconic designs including a full-scale model of Airo, the car that cleans the air as it drives, as well as a selection of spun chairs for visitors to enjoy as part of the experience. A new section, focusing on Little Island will feature models, videos, projections, and banners and will invite visitors on a design journey of New York’s newest public park. Visitors will also be able to see a model of the “Soundscape” – the recently revealed vision for the regeneration of Seoul’s Nodeul Island.

Dr. Jiyoon Lee, curator for Seoul exhibition and director of SUUM project said:

“Seoul is a very exciting and active place at the moment with K pop music, drama and art. But architecture needs more attention and to be discussed as part of the future of society and the Korean community. The creativity and diversity of Heatherwick Studio’s work will inspire us to think about our environment and question what kind of architecture will help us best design a human-centric city.” 

For more information including ticket booking, please visit: heatherwickstudio_seoul


Contact details:

Naomi Atkins, Communications Team, Heatherwick Studio