7 December 2021

New vision for Nottingham City Centre unveiled

heatherwick broad marsh 16392 2000x1125 acf cropped heatherwick broad marsh 16392 2000x1125 acf cropped 1

“The challenge of what to do with the former Broadmarsh shopping centre has been a chance to think about the failure of our city centres. They should be about bringing people together, not just about retail. Rather than demolish the structure, we are proposing to keep the frame and breathe new life into it, creating a place that can hold the diversity and vibrancy that is so lacking from many city centres. The aim is to bridge between generations, communities, and cultures so that the new Broad Marsh can reflect the true diversity of the city.

“In the fog of Covid-19, Nottingham has seized the opportunity to create a new blueprint for the future of City centres.” – Thomas Heatherwick



Nottingham has a rich cultural history and heritage as well as diversity, which we see as a blue-print for future cities and a good example of what a post Covid-19 city in a digital revolution will look like. This is a big moment for Nottingham to lead the way in the planning of future city layouts around the UK and globally.

Green spaces will also take centre stage in the heart of this vision, from the focal point of ‘ Baby Oak Square’, to surrounding green landscaped areas for the people of Nottingham to enjoy walking in, sitting on benches and taking in the nature around them. The vision for the city centre is flexible and will retain elements that will be able to support the vision of bringing people together from all walks of life.

We have been listening to the people of Nottingham and collaborating with them to bring the most vibrant and community-spirited place for all generations of people to enjoy. We are humbled to be working with Nottingham City Council to design and provide space for new homes, new workspace, along with high quality hotel accommodation and a tourist trail from castle to caves with a dramatic new entrance to the city’s cave network.


Animation Credit: Deyan Design